Our story


The family has grown

Inspired by the love and support of our loyal customers, the Eldorado team is proud to launch a new family member out of a nimble take-out and delivery space inside Kitchen United Mix. We have taken the best guisos from our café menu and turned them into some of the most outstanding tacos and tortas Austin has to offer. This is still the same Eldorado and we will still put the same amount of love and passion in everything we do, we make, and we serve.

Our Founders

A veteran of kitchens in Austin—as well as Dallas, Portland, and Vail — Chef Joel Fried worked his way up, learning his craft from the Mexican line cooks and chefs that he admired. Along the way, he developed his culinary vision working at over 30 restaurants, including Bitter End, Vespaio, Whole Foods, Mezzaluna (Vail), Tacodeli, and of course, Eldorado Cafe. Co-founder and Director of Catering & Marketing is Joanna Fried, who spent 10 years in Austin’s commercial film production community, worked in restaurant management in the Vail Valley and has served as a catering and special events coordinator.

"We love what we do. Every recipe we create is something we want to eat – really bad. Because of this, we put more passion and love into everything we cook and into everything we do."